The Advertisement
It doesn't matter how great your product or service is if no one knows that you exist.
So, how do you gain online visibility?
This question may have led you to another question, "Should I create a website?", to which we would assert that the question isn't whether you should have a website — you definitely should. Rather, the question is "What can you do to make your website standout in a sea of millions?"
We're glad we asked on your behalf.
You start by leveraging advertising techniques that are designed for the digital landscape.
In the past, businesses relied one physical advertisements such as billboards, phonebooks, and banners draped across chain-linked fences at the local softball field.
In the digital world, Pay-Per-Click ads, SEO, affiliate links, social media, etc. serve as road maps that lead potential customers to your website.
Translation: You are no longer invisible.
If you're ready to start the process of getting noticed, or if you simply have a few questions, then click on the link below.
The Web Crawler
SEO, SEO, SEO!
Ladies and gentlemen, if you take a look to the right, you will spot the elusive web crawler.
Now, there is no reason to be alarmed, as it is harmless, to an extent.
In fact, our agency has a love-hate relationship with that type of creature.
-Why-
Search Engine Optimization (SEO) is as its name implies, it's an advertising strategy that optimizes content so that the search engines (e.g., Bing, Google, etc.) rank your webpages more favorably.
The higher you are on the Search Engine Results Page (SERP), the more likely someone is to click on your website.
Think about it: How often do you scroll to the bottom of a SERP and click through to the third and fourth page.
Probably not often.
The key to effective SEO is creating content that appeals to both the humans and the robots (i.e., the web crawlers).
The Pay-Per-Click Ad
Those pesky pop-ups
You see them at the top, the bottom, along the sides, and even in between the text of your favorite blog.
Their presence can be distracting. You just want to focus on the article.
They have annoyed you; they have enticed you; they have ... accomplished part of their job — they have got your attention; the other part is to have you click on them.
Despite how you feel about Pay-Per-Click ads, they do work.
The Affiliate Marketer
Let them do the talking!
Whether it's a social media influencer, blogger, or that stay-at-home dad who oddly has a large YouTube following, having others vouch for you not only is a great form of advertising in itself, but the act of linking from their webpages to yours can increase your authority rating with the search engines.
It's a win-win!
The Social Media Craze
It's time to make new friends!
Despite the droves of people who say that social media is disconnecting people, the reality is that it has had a profound effect on how information is shared.
Mastering social media is a fantastic advertising strategy if you're looking to expand and maintain a connection with your customer base.
The Bottom Line
It's time to create an advertising strategy that gets you noticed!
Contact
Telephone: +1 (320) 228-1681
E-mail: nerd@cerebralproductions.com
Address: Earth, Milky Way, Third Dimension
© 2024 Cerebral Productions. All rights reserved.
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